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How Important is social media?

The Importance of Social Media

In today’s era, there’s nothing more profound than using social media to your advantage. Many artists will use this platform daily to build their notoriety and engage with their following. Let’s be real, have you seen a major label sign a prominent new artist recently that did not already have a large following? You can even take it one step further. If you ask one of the already established artists (who has been in the game for years now) they will tell you, they’d rather be independent. So, why not use your following to your advantage and sale your music yourself?

💪 Control your Career 

When you sign your name on the dotted line of a contract, your basically about to give the company free range over your identity. You could have a brand in mind for yourself, or you could be completely new to the scene. Either way, the last thing that you will want to do is give someone else says over who you are, and what you do. Think about it for a second, if someone came up to you today and said “I’m going to change everything about you, your music, and the way you live your life,” would you be happy with that? I know I wouldn’t.

This is why social media is so important. When you establish yourself, it gives the fans a chance to see who you are. Think about all of the times that you were excited to learn that your favorite artist has something in common with you. The personality that you chose to show will define you on social media, which brings me to my next point.

🌱 Grow with your Fans

Think of it like reality TV. Whether you like watching those kinds of shows or not, the fact remains, they are absurdly popular. People enjoy seeing the life of an artist exposed. Think about the number of artists out today who constantly update their Instagram stories and who get on Facebook live. To be honest, you may find it harder to find an artist who doesn’t use one of these social media tools, and that’s the point.

Stars Who Grew From Social Media


Gaining a massive following in a short time, Boonk acquired his fame by performing antics at stores. Things like stealing, creating slip & slides, and other things. Through these

acts, Boonk was able to get a following that reached over 1 million and included other established artists like Kodak Black. After gaining his following, Boonk used the notoriety to promote his music and even to gain some promotions.

Fatboy SSE

Always with dreams to get more involved in the music industry, Fatboy went through his ups and downs. After being in and out of the pin, then working at Chipotle, Fatboy tried to break into the rap game, but as we all know, it’s not as easy as it seems. In the meantime, Fatboy started to create comedy sketches to create a buzz for himself. These comedy sketches grew his Instagram following from 50 to 50,000, and the number kept rising to over 5 million. He started to get recognition from people like Meek Mills and 50 Cent and was still releasing Mixtapes through it all allowing fans to see another side of him.


If you’re looking for the ultimate example of using social media to further your career, then look no further than Tekashi69. At the height of his fame, you couldn’t find another artist that used social media to the level he did. Some called him a simple troll; others say everything that he did had a purpose; either way, it was enough to further his reach into the music industry. The notoriety that he gained was enough to get him on tracks with Kanye, Nicki, and gain him over 10 million fans.

A Way to Get Started

Most people wonder where to begin when it comes to these situations, and the simple answer is, find promoters that fit your niche. The biggest thing to understand from the start is don’t just find any promoter, find the right promoter. This promoter will post your content in a way that will have people interested in what you have to say. Anybody can give you a basic shout out, but a real promoter will shout out your content in a way that gets people’s attention.

For those that are not sure where to go to find a promoter like this, or if you’re just not interested in searching all day to find the right one, then definitely check out Socialturnup on Instagram. Not only have they been promoting artists for a while now, but their promotions also bring a large degree of feedback and followers to the people that hire them. They’ll post your content in a way that will bring attention to you, and also let people see you as someone of importance in the industry.

🚶Don’t Get Left Behind

Now, with all the information in your mind, there’s one thing that you have to understand, and that is the importance of first come first served. If you want to test it out, there’s a simple way. Go outside, pick up a pebble, and then throw it in any general direction. I sound crazy right, well it gets better. Now, walk up to the closest person to the pebble and ask them do they know an aspiring musician. I am almost certain that they’ll say yes.

My point is, there are so many people trying to do the same thing that you’re doing. The difference between you and them is that they’re doing everything in their power to make their dreams a reality. So, it’s a simple question, are you willing to do whatever it takes to make your dreams a reality, or are you going to let someone else take those dreams from you?