How to Sell Beats with Email Marketing
One of the most crucial aspects of the music industry today is the beats. Producers have made Millions on the records that they create for artists. Hell, some producers make a living off of producing and writing tracks that they hire famous artists to rap on (DJ Khaled). Many producers (if not all) have started from the bottom, hosting mixtapes for up and coming artists, producing for the low, and remixing establish tracks. If you’re like many other producers on the come-up, looking for ways to increase your notoriety, then you may have just found it. Email Marketing is one of the quickest ways to get your beats out into the public and to start making sales on your content right away.
Something you will want to make sure you do when starting out is creating your own unique beats. Beats can tell people a lot about who you are and the kind of music you produce. It’s easy to take someone else’s songs and remix the content but to create your own beats from scratch, that’s where the real money is. Doing this allows your fans to understand who you are, but more importantly, it shows them that you have the rights to your music. This means you’re able to sell it without any copyright infringement.
Trust me; you’d be surprised how many producers don’t get their beats bought because of how close it sounds like someone else’s content. Matter of fact, all you have to do is go on Google and search how many musicians have to pay other artists because their songs sound similar to something that was released in the past. If somebody buys your beats, the last thing they want to do is come out of pocket because the sample wasn’t cleared. So stay unique, and create your own content for your sales. Remixing is fine to showcase your skills to your fans (DJ Suede the Remix God).
Now that you have a substantial amount of content for sale, you can start sending your fans to your site to start making sales. There are many ways that you can increase the amount of traffic to your site. Like creating Facebook Ads, we’ve all seen these ads at the corner of our screens. The goal is to create one that draws the attention to the people scrolling down their news feeds. Secondly, you can try to create a site that has a strong SEO. SEO stands for Search Engine Optimization. This basically means that you will add keywords to your site that will help your site show up when people do searches on Google, Bing, etc.
Email Marketing is also a great way to optimize traffic to your site.
Sending out thousands of emails to potential clients can’t be overlooked. Let’s be real here, the amount of potential from all of these options, and others not mentioned above is all based on the amount of effort that you put in, but, if you’ve made it this far in your development, then I have no doubt that you have what it takes.
Okay, let’s take a breath. We’ve all been on the receiving end of a hard sell. Sometimes they work and make you want to buy whatever they’re selling, other times they just make you want to get out of there quicker. I get it, you’re excited about your new content, and you want everybody else to hear what you’re putting out. But before you can do that, you have to get them interested first. For those of you that don’t understand, try this on for size.
Think about starting a new class, and before you even walk through the door, your instructor tells you there’s going to be a test. The first thought that goes through your mind is
“Damn I didn’t even walk in the door yet, at least wait till I take a seat.” This is exactly how they will feel if you try to sell them before they even have a chance to get interested in what you’re selling. Give it time and wait for them to get interested before you start pushing your product.
We’ve all seen sites that offer an incentive just because you signed up. Sometimes we sign up just for the incentive, other times the incentive is so good that we want to stay signed up for longer. If you want your fans to be invested in your content, and if you want new fans to hear your music, then it comes down to the old saying, “You’ve got to give before you can get.”
I know, I know, you didn’t sign up to be giving anything away for free. But think about it like this, those free beats that you give away right now could lead to multiple sales in the future from people who fell in love with your content. It’s the same situation for the free samples at the mall, those free samples that are so good that you have to have more. Don’t let the idea of “free” get in the way making a profit.
After you collect the emails, then you can start selling your beats.
From this point on, it generally won’t be hard for you to make sales to your fans. You’ve already done the hard part; you’ve got them to come to your site and subscribe to your content. Now, you just need to keep in contact with them and keep creating content that you know they would be interested in. Don’t fret, you already know that they’re interested in your beats, hell, if they weren’t interested then they wouldn’t be in your list to begin with. So, with all of these new emails added to your list, you’ve created a large amount of demand for your supply. This will allow you to offer them an unlimited supply of beats if they continue to remain a subscriber and support you’re content. It’s the very definition of a win-win situation.
Market Hero will give you the chance to learn about more than the basics. Not to mention the fact they offer assistance from their experts in a timely manner. Informational courses, pricing help, detailed blogs that go over information from the perspective of their experts, and other helpful features. What more could you ask for if you’re just starting out?