- A Phone with Video/Audio Recording
- Video Editing App
After you have the necessary equipment, the first step is to make a video of yourself. This video can be you doing anything that fits your talent. It doesn’t matter if you are a rapper or a singer, these tips will help you no matter what kind of genre you fit in. You would want to record a music video of your newest song, a video of you rapping to one of the newest beats that just released, or singing to one of the most popular songs out at the moment.
After you make sure that your video is properly done, and I mean your best work without a doubt, then the next thing you will want to do is go out and try to find a trending artist or a popular artist that you sound similar to.
After you figure out who this artist is, go out and find a picture of them that you can place next to your own Picture or Video as a comparison. This is where the photo-editing software comes in. If you don’t know where to find any good software, then you can For a review on the 10 Best video apps .
How the picture looks is not as important as the meaning behind it, which is to keep an image in the viewer’s mind of you and the artist as they compare. So, if this picture is related to the instrumental you’re rapping on or the song you’re singing along to, then great, but that’s not a necessity.
🖱️ Add Clickbait Title Within The Video
We’ve all seen those clickbait titles on Facebook, Instagram, Twitter, and that’s exactly what you want here. You want the people to click on this video, and you want them to be interested in seeing what exactly you are talking about. So, create a title like, “This new artist is way more lyrical than (Blank),” or “This new artist sings 10 times better than (Blank), they hit notes that (Blank) has never hit in their career.” These titles put an image in your mind. They make you curious to see what all the hype is about, and that’s exactly what you want. You want that hype, you want that interest, and you want them to think “oh, I have to find out if this is true.”
Below are some examples
👀 Build Curtiosity
The last thing you should do is doubt anybody’s curiosity. Curiosity is the foundation of all music, so, why can’t it be the foundation of yours. Think about it, when you click on a new song, aren’t you curious to hear how it sounds? When you see a new artist starting to trend, aren’t you curious to see what they’re all about? Your goal is to get them to ask questions in their head while they’re listening to you.
These questions can be good, or bad, but the goal is for the audience to ask them. You want them to click on your videos and leave comments, show their friends, and draw a comparison. Think about how many artists have got their start by just starting that conversation, no matter which direction it was started in. Some artists get their start by getting the praise of everyone around them, and other artists get their start by starting a beef. But no matter which way they got their start, that lead to their fame, and you want it to lead to yours.
📈 Start Growing Your Views
Now, think about the best case scenario. Some of the people that click on your video to hear that comparison between you and this famous artist might even like your tone more than theirs. This has gained you a fan that will now follow your music. Think about where you would have been if you didn’t start this. You just gained more fans by creating that content than you would have gained by just releasing that content without the comparison.
Now that your video has started to gain a buzz, it will be time to start working on the promotions. This step can lean in about two different directions.
You can start this process by tagging the people that show an interest in the comment section. Tagging people is a great way to let them know that you’ve released new content. This is also a great way of letting their friends and followers know about you. Social media has sections that are based on informing people of other posts. Think about seeing something pop up on your feed, but you’re not following the person that posted it. Have you ever wondered how this happens? This happens because of the person that is tagged. If you know anyone that is tagged in the video, then it will show up on your feed. It’s like those people that post new content and say that their “WITH” 20 different people. If you know even one of them, then you will see it too. So, take advantage of this.
The second way that you can start the promotional tour of your video is by finding an account online that has a large following an asking them for assistance. This step may seem simple, but it can get complicated very quickly. The reason for this is really based on the kind of account that you locate. Your best bet is to locate an account with a large following of people that fit your targeted audience. Now, once you’ve done this, you can ask them to promote your video. You know, like throwing you a shout-out, or dancing to your song, or telling their followers how they really like your music and that’s why they use it in their videos.
Many artists have even got promotions in comedy skits, and those are very successful. The downside to this is the price tags that could come with them. For a promotion, a well-known account could charge you anything from $100-$1,000+. The number is only going to go up with the amount of followers that they have, and the promotion could be temporary (a quick shout-out that’s deleted hours later). Don’t overlook the benefit though. Those couple of hours could give you more exposure than anything that you’ve thought possible.
For those of you that are not in that kind of place financially, you always have the option of getting an account with a smaller following to promote you. The benefit of this will show up in the best way when you look at the loyalty that these accounts have with their fans, and you. Look for accounts that fit your niche, and that have a following less than 50K. These accounts will charge less and offer more, depending on the communication that you build with them, and could grow to be one of your biggest supporters in the future. Accounts like @Tophotmuzik on Instagram does promotions for the low and thrives on being ahead of the curve when it comes to being knowledgeable of the rap game.
So, in the end, it really depends on you, and what you can afford. If you don’t know if the promotions are worth it, you just need to ask, “What am I looking for?” If you’re looking to get ahead, moving past the rut that you find yourself in, then these promotions are EXACTLY what you’re looking for. Don’t let fear or doubt hold you back, take control of your dreams and go for them. When you do this, and you’ve followed step one, I have NO DOUBT in my mind that you will reach new heights. You will bring in a massive amount of traffic to your content, which means you will need to rush over to step number two without delay.