Usually when we think of legendary rappers, big cities on the opposite sides of the coast come to mind.
The hustle and bustle of New York city has produced some of Hip Hop’s finest: Jay Z, 50 Cent, Biggie, Wu Tang Clan, Run-DMC, and many more.
And what about laid back L.A California?
We’ve got Snoop Dogg, N.W.A, Tupac, Dr. Dre, The Game, Kendrick Lamar, Nipsey Hussle, Tyga, YG, and again- many more.
And ok- we’ve got legends from big Midwest cities- Detroit and Chicago. Obviously, nobody is forgetting about Eminem or Kanye.
But what if you live in bum fuck nowhere? What if you were born in a small rural town that’s whiter than Antarctica and everybody listens to *Gasp* country?
10 years ago? We’d say your hip hop dreams are screwed, and that you should get really good at crowing corn, or math, or anything except rapping.
Today is a different story.
Thanks to SoundCloud, music marketing has changed forever. Online music distribution, consumption, and networking has made it where you don’t need to live where your audience does. In fact, you can live anywhere.
(even Waynesboro Pennsylvania).
That’s where Lil Skies is from. “there was no rappers” he explained, when asked about where he grew up.
Yet, last week his songs “Red Roses”, “Nowadays”, and “Creeping” were all in the top 20 most streamed songs on SoundCloud.
Now he’s signed to Atlantic Records, and will be headlining his own tour- performing hits and tracks from his 2017 breakout mixtape Life of a Dark Rose.
So how did he do it?
Well for starters, the kid had no short supply of grit and determination. By age 10, he was selling mixtapes at his school.
“I was very hands on – put the cover in the CD case, sign ’em,” he remembers. “I made like 50 copies. I sold ’em all in the first day or two.”
And that’s in an area where people don’t even listen to hip hop.
Interestingly, VP of A&R at Atlantic records Jeff Vaughn believes that his small town upbringing is a big part of what attracted fans to him.
He’s not from the culture. Everything he raps about is purely from his imagination- giving him the ability to be extra creative.
His big break though? That came from networking. One day he was listening to a YouTube vlog by Cuffboys- and noticed that one of their members (Landon Cube) was playing one of his SoundCloud tracks.
He reached out and befriended Cube- who ended up singing hooks over two of his most popular songs, “Red Roses” and “Nowadays”.
If Landon had not been on those tracks- would Lil Skies sound have escaped the realm of SoundCloud- and made it into the mainstream pop world?
One thing is for sure, Lil Skies would for sure not have been discovered by Landon Cube if he didn’t have a great following on SoundCloud first.
So how do you build a great following on SoundCloud? As it turns out- there’s a process. Look at this list.
Do you know the answers to these questions?
- How to create a world class logo/ profile pic that stands out.
- Which accounts will be profitable to follow on SoundCloud
- How to create an optimized “interaction” strategy
- What kind of content you should be releasing and how often
- How to optimize your tracks to get maximum exposure
- How to create great content for social media
- How to determine which SoundCloud account is right for your needs
- How to monetize your brand
If you find yourself scratching your head at most of these- we’ve got great news. If you read the “Reaching SoundCloud” e-book, you’ll have all of them answered.
It contains the most up to date SoundCloud information on the net, and is a great way to score yourself 10k REAL followers in 3 months or less.